Posted 30th July 2012 by Vanessa Green
There was once a time when all you could do with a magazine was flip through the pages and stare longingly at static words and pictures.
Well, thanks to the marvel of modern technology, for Real Food magazine those days are long gone.
Enter Tesco Discover, a new smartphone app that makes the pages of our magazine come to life.
Once you’ve downloaded the app, simply point it any of the pages and watch the hidden content appear on your screen.
From related how-to videos to behind-the-scenes clips and helpful online links and ingredients info, the new ‘augmented reality’ version of the August/September issue of Real Food is bursting with bonus material never before available from our magazine.
You can even point it at the cover and watch a build-a-burger animation appear right before your eyes!
What’s more, with the Tesco Discover app you can click to buy all the ingredients in each of the magazine’s recipes, which means you can do your shopping quickly and easily, all while enjoying the magazine cover to cover.
We’re also giving away a gas BBQ to one lucky winner - but you’ll have to find the hidden BBQ symbol in the mag and scan it to enter!
P.S. If you can’t get the magazine in stores – fear not! You can check out our page turner online for the same great interactive experience. Also, don't forget to take a look at our BBQ Ezine.
Have you checked out the latest issue? Tell us what you think in the comments section below.