Sustainable Fish

Roast salmon with lemon, chilli and parsley HERO

We recognise and share global concerns about the sustainable sourcing of seafood, and are committed to taking seafood only from responsibly managed sources as far as these are available. As the UK’s largest fishmonger with over 600 counters, we believe we have an important role to play, together with our suppliers, national and international bodies, to maintain and increase our commitment to sustainable fishing; whilst continuing to supply our customers with good quality seafood.

We're committed to helping our customers make informed decisions about the fish they buy. Only five species make up 80% of all seafood sold in the UK (salmon, cod, haddock, tuna and shrimp). We recently increased our range of seasonal fresh fish from 40 to 60 varieties, and our trained fishmongers are actively advising customers to try new, less familiar species of fish including dab, coley and pouting.

We recognise the importance of the Marine Stewardship Council (MSC) in helping to raise standards and setting a benchmark for the industry. We’re also working with other agencies, Government, UK retailers and brand owners through the Sustainable Seafood Coalition to ensure transparency and consistency when it comes to how we communicate sustainability to our customers.

An important part of our work has been to develop a robust system for evaluating the sustainability of all our fisheries, their fishing methods and the impact of this on the wider marine environment in collaboration with Sustainable Fisheries Partnership. This system will assure our customers that we are souring our wild fish only from responsibly managed fisheries.

We’re proud to say that 100% of our own brand canned tuna in the UK is caught by pole and line.

We are committed to providing customers with the information they need to make better-informed decisions. Our fresh and pre-packed fish is labelled with catch method, area of catch and species name.

We also have strict codes of practice for farmed fish, which cover the key aspects of their production and which are independently audited.  We are working with our suppliers and other bodies to ensure that our farmed fish is responsibly sourced and meet any challenges now and in the future.  

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